Top 5 Digital Advertising Trends in China

| September 26th, 2017
72

China’s advertising industry is increased very fast, thanks to rising of the demands of the consumers. Unlike many Western and other countries of the world, television is not the biggest source of advertisement in China.

Digital ads spending in China increased by 27% this year, reaching $50 billion and representing nearly 60% of paid media spending.
The new Advertising trend in China

In China, a country of 700 million mobile internet users, everybody is connected so, some new forms of mobile authentic content […]Read more…

KOL price are too high for most of Brands in China 

| July 14th, 2017
12

The Key Opinion Leader (KOL) or called the influencers have the wind in stern in China. These public figures are mainly present on the digital platforms and represent for companies a real opportunity to develop their activities.

In this article, we will introduce you to these new digital personalities and the interest of touching them to develop your business. However, the tendency to use a KOL for brand communication campaigns has a certain price …

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Female with mini-skirt gets half off park admission discount in Guilin

| July 24th, 2012
11

From Netease and other source:

The promotion launched by a park in Guilin triggered lots of controversy. A theme park in Guilin launched the campaign, “Happy Summer Loves Mini-Skirts”, stipulating that from July to August, females who are over 18 years old, with skirts shorter than 38cm, could enjoy half price adminssion, which is 55 RMB. And on July 21st and 22nd, qualified females could enjoy 10RMB ticket before 12pm.

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