When hear the words “lose weight”, you probably never have thought of using cameras to monitor and record the entire weight loss process. From March 18 to April 18, sponsored by Home Inns & Hotels Management Inc., hosted by Yitel and Yi Hotel management Co., artist Wang Jun’s project “Keep Fit Deal – 15” is on display at the Yitel 798 Art Project in Beijing.
Performance art work “Keep Fit Deal – 15” by artist Wang Jun is based on a electronic scale, and 24 hour camera monitoring and recording the whole weight loss process. He will record details of everyday weight loss as well as time, temperature, feelings and detailed data on his meals. He will never get off the electronic scale before he loses 15 jin. He will be available 24 hours a day on display and to communicate to the audiences. Project will end after the successful 15 jin weight loss.
“Keep Fit Deal -15” continued Wang Jun’s artistic creation style, using his body as media outlet, experiencing physical and psychological limits, connecting personal feelings with public space, in order to create sociological thinking and aesthetic perception between individual and society, between inherited concept and so called popular (trendy).
Wang Jun planned to lose 15 jin in one month on this electronic scale in the hotel. During this period he would not leave the scale for anything including eating, drinking and even going to the restroom. The reason he wanted to lose 15 jin is because his current weight is 15 jin over his previous standard weight. During this period, he will be tracked in full live video and broadcasting onto micro blog.
Wang Jun moved his private daily life into the hotel in public, displaying personal life to a large crowd, using artistic approach making the familiar daily life into something unfamiliar to the public. The psychological feelings of the audiences will play a key role in his performance art piece.
On one hand, artist’s “ascetic monk” like weight loss for anyone would be kind of a tough test; on the other hand, this kind of “self-destruction” will help artists to enter a kind of introspection state, maybe what the audiences see is just the “crazy” side, but the artist’s introspection is more real.
Wang Jun’s weight loss program is closely linked to the social reality, “In this materialistic age, in the era of pleasure-seeking and greed, all things are inflated infinitely, slowly lose the beautiful and clear origins.” Wang Jun told the reporter, his weight loss is also a metaphor of the current inflated era which should lose some weight.
Wang Jun’s weight loss program is a powerful sarcasm and criticism to this vulgar sociology. Then it rises to an unique so-called popular perception and understanding of self. Popular is not scary, what is scary is to lose yourself when blindly pursuit the “so-called popular”.