The 7th ChinaJoy (China Digital Entertainment Expo & Conference) held its opening ceremony at the Shanghai New International Expo Center. This exhibition will be held from July 23 to July 26, 85% of the exhibitors are expected to be local vendors. This year’s ChinaJoy display area reached 35,000 square meters. Exhibitors include network, standalone, console, arcade games and other fields. However what was most disappointing to the fans was Starcraft 2 was banned by authorities from being exhibited on this year’s ChinaJoy.
Originally scheduled exhibition matches of Starcraft 2 for ChinaJoy 2009 would have been the first Startcraft 2 open event in the world. Although the exact cause is unknown, but according to Press and Publication Administration on July 1 release of “on Strengthening the Examination and Approval of Imported Online Games”, that “Any games related activities in the country including exhibition, organized festivals, game show, presentation, trade, promotion, etc. All foreign games must be in accordance with the provisions of imported online games for approval, must first report to press and publication general administration for examination and approval. Violators will be banned according to the law. Organizer and related companies will behold responsible.” So, it looks like in order for Starcraft 2 to be in ChinaJoy, it must go through the censorship audit.
Currently what was believed to be the reason of banning Starcraft 2 was because “Starcraft 2 is much too bloody, which will severely effect the mental as w ell as physical health of adolescents”.
PLU, the official partner of OGN in China had planned to broadcast the exhibition matches live via online TV, released this statement:
Originally scheduled for July 23- 26 broadcasts of Starcraft 2 matches are canceled due to nontechnical reason. But beta testing is coming soon.
As to the Starcraft 2 demo is also a rumor leaked from the organizer, Blizzard has not publicly confirmed this.
On the side note: ChinaJoy Exhibition Organizing Committee General Secretary, Han ZhiHai ( 韩志海) said the biggest change of ChinaJoy in the last six years was local game vendors rise to power. It is reported that 80 – 90% of the games at the first exhibition were from overseas.
Blizzard and its Chinese partner NetEase e’s booths on this year’s ChinaJoy.
Starcraft 2 poster at ChinaJoy