PR in China: pain for Apple and VW

| March 21st, 2013

The following is a guest post by Philip via MarketingToChina.com, edited by Key.

crisis

Apple and VW appeared on CCTV on Mar.15, not in advertising, but on consumers’ rights protection party. And obviously, they are big PR trouble.

Apple Ostrich PR

Apple was reported to treat Chinese consumers at a different standard in terms of after service. Chinese consumers can’t get a brand-new back cover as claimed in the Apple ads and even the warranty is much shorter than that in the US.

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