KOL price are too high for most of Brands in China 

| July 14th, 2017

The Key Opinion Leader (KOL) or called the influencers have the wind in stern in China. These public figures are mainly present on the digital platforms and represent for companies a real opportunity to develop their activities.

In this article, we will introduce you to these new digital personalities and the interest of touching them to develop your business. However, the tendency to use a KOL for brand communication campaigns has a certain price …

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Chinese and their liquor

| March 9th, 2011

From Southern Weekend | Translated by 王珏 | Edited by Key

The Spring Festival has just passed. Everyone had his or her own way of celebrating it. However, there is something common most Chinese shared during this time, and that is, drinking.

For most Chinese, drinking is a special thing. It is not only a consumption behavior but also a way to socialize with others. To some degree, it even represents the most typical Chinese philosophy of life.

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