KOL price are too high for most of Brands in China 

| July 14th, 2017

The Key Opinion Leader (KOL) or called the influencers have the wind in stern in China. These public figures are mainly present on the digital platforms and represent for companies a real opportunity to develop their activities.

In this article, we will introduce you to these new digital personalities and the interest of touching them to develop your business. However, the tendency to use a KOL for brand communication campaigns has a certain price …

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Renren in the “my dad is Li Gang” incident fuss

| November 20th, 2010

(In Chongqing, an art work named “Car accident is more fierce than the South China Tiger, my dad is Li Gang” appeared on the Foreigner Street in Nanan District. )

On an October night in Hebei University in northern city of Baoding two college girls were struck by a black Volkswagen sedan. The driver, who is a recent college graduate and a Baoding local, tried to escape but was stopped by security guard. Confronting by the guard, he said the line […]Read more…

What Facebook can learn from its Chinese counterpart?

| November 9th, 2010

 

I used to introduce Renren.com to my foreign friends simply as “Chinese Facebook” usually with a self mocking smile admitting in my heart that it is just another product of the Chinese ripping off American innovations. Back then I was only using Renren and occasionally visiting Facebook to see my handful of foreign friends’ updates.

My blind admiration for Facebook and contradictorily judgmental view of Renren started to change after I got a chance to study in the US and used […]Read more…

Facebook, “Must Die” (in China)

| June 10th, 2010

From Zhangshuyue’s blog:

 

The inside information of Facebook to enter China came in mid-April 2010, said that the earliest will be within three months. Then followed by a Chinese headhunter company said that Facebook already commissioned them to recruit the relevant General Manager in China, mainly in charge of the gaming business. On the surface, according to various sources Facebook is really going to enter China. These speculations on the king of the SNS industry created heated discussions all over […]Read more…

Facebook to enter China within three months?

| April 6th, 2010

Two years ago, there were reports about Facebook entering China, but now there is new inside information? I was pretty surprised when reading this news, especially because I just did a post comparing Renren (Chinese Facebook) and Facebook.

From iFeng:

On April 7, according to a reliable source, the world’s largest social networking site, Facebook, is preparing to enter China. If all goes well, this plan will be implemented within 3 months. Facebook has two ways to enter China: first, through […]Read more…