Alibaba makes $9.3m transaction revenue on 11.11 shopping festival

| November 11th, 2014

November 11 has become the most celebrated unofficial festival in China since 2009 when Alibaba, the owner of China’s biggest online shopping platform Taobao, coined the festival and offered half price on its B2C portal Tmall. Because there are 4 number "1" in the date, it is also called Single’s Day. The marketing tactic has been so successful that it feels like women and men of the whole country have entered a frantic combat mode in order to flash […]Read more…

Call Me Ms. Single! I’m Not Ms. Left-Over

| November 13th, 2009

Singles Day or One’s Day or Guang Gun Jie (Chinese: 光棍节 Pin Yin: guāng gùn jié; Wades: kuang kun chieh; literally: bare sticks holiday) is a Chinese pop culture holiday on November 11 for people who are still living the single life.

From Sina By: Zhu-Ran (姝然)  11/11/2009

 

Starting from this morning, I have been receiving the same text message from my friends: “The Single’s Day is here, little birds are in love, ants moved in together, flies are pregnant, mosquito […]Read more…