Those celebrities get their success in China, and are strategic for Brands to target communities.
The most famous online Chinese celebrities
China has one of the most connected countries in the world with about ten times more Internet users than French population.
The concept of being an online celebrity and earning huge amount of revenue through Internet is widely known in western countries. For example, if we take YouTube there are self-made millionaires such as Michelle Phan, discovery of artists (Justin Bieber) or […]Read more…