Top 5 Digital Advertising Trends in China

| September 26th, 2017

China’s advertising industry is increased very fast, thanks to rising of the demands of the consumers. Unlike many Western and other countries of the world, television is not the biggest source of advertisement in China.

Digital ads spending in China increased by 27% this year, reaching $50 billion and representing nearly 60% of paid media spending.
The new Advertising trend in China

In China, a country of 700 million mobile internet users, everybody is connected so, some new forms of mobile authentic content […]Read more…

20 tips to optimize your Wechat

| May 7th, 2016

If you are looking into developing your business in China, your strategy should definitely include a well-though digital strategy. One of the biggest social media platforms in China is WeChat. I will now give you in this article 20 tips to use WeChat the best way possible.

Create an official account 

First thing to do is to create a WeChat account. You can easily subscribe to a normal “personal” account by downloading the app, filling in the form and verifying your account […]Read more…