Chinese God of Wealth vs. Western Valentine of Love

| February 17th, 2013

The following is a guest post by Philip via MarketingToChina.com, edited by Key.

Today is February 14, Valentine’s Day in the west and also “Chu Wu”, the fifth day after Chinese New Year, which happens to be the day for Chinese to welcome the god of wealth.

The coincidence that the two popular holidays happen to fall on the same day dilutes the festivity of both. However, Valentine’s Day seems to be the losers.

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550,000 people squeezed into temple to burn incense on Cai Shen Ye’s birthday

| February 19th, 2010

From Netease:

Today is lunar Jan. 5th (Feb. 18), the birthday of Cai Shen Ye (财神爷), Chinese god of wealth. 550,000 people rushed to Guiyuan Temple before dawn to burn incense as a way to welcome Cai Shen Ye, as well as to pray for blessings for the year of Tiger.

In fact, many people from in and out of Wuhan City started to queue up in front of Guiyuan Temple from 7 p.m. last night, waiting to serve Cai Shen Ye. […]Read more…