PR in China: pain for Apple and VW

| March 21st, 2013

The following is a guest post by Philip via MarketingToChina.com, edited by Key.

crisis

Apple and VW appeared on CCTV on Mar.15, not in advertising, but on consumers’ rights protection party. And obviously, they are big PR trouble.

Apple Ostrich PR

Apple was reported to treat Chinese consumers at a different standard in terms of after service. Chinese consumers can’t get a brand-new back cover as claimed in the Apple ads and even the warranty is much shorter than that in the US.

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Worm found in imported milk powder, no compensation until worm’s nationality checked

| October 30th, 2011

(From QQ news) Many Chinese parents have switched to imported milk powder after the 2008 Chinese milk scandal and other subsequent milk scandals. To guarantee babies’ health, parents don’t mind spending extra money on imported milk powder, many even travel to HK or ask friends in foreign countries to bring back milk powder.

However, not all imported milk powder are safe. Mr Wang recently bought a can of Frisolac milk powder imported from Netherland for his baby, […]Read more…