Hot and rising, the iPhone fever in China

| September 14th, 2014

Whenever there is a new iPhone coming out, there will be a huge panic buying in China. The night before Tim Cook unveiled iPhone 6, Apple took over the whole SNS world in China – everybody is talking about it. Exactly how successful the Apple cult is in China? The following infographic put together by sohu.com may give us a hint.

Back in 2011 when iPhone 4S was newly launched, it was so sought-after that only getting a train ticket during […]Read more…

PR in China: pain for Apple and VW

| March 21st, 2013

The following is a guest post by Philip via MarketingToChina.com, edited by Key.

crisis

Apple and VW appeared on CCTV on Mar.15, not in advertising, but on consumers’ rights protection party. And obviously, they are big PR trouble.

Apple Ostrich PR

Apple was reported to treat Chinese consumers at a different standard in terms of after service. Chinese consumers can’t get a brand-new back cover as claimed in the Apple ads and even the warranty is much shorter than that in the US.

Read more…

“iPhone 5 you are so long!” netizens make fun

| September 13th, 2012

iPhone 5 is finally here,  but did it live up to all the hopes and dreams of the Apple fans? The Chinese netizens seem to be not that impressed with the new version, they thought there is not much change other than the screen became 4 inches long from the original 3.5 inches. The new iPhone design was mocked and made fun of by the Chinese netizens for lack of innovation.  Many photoshopped Kuso made fun of Apple only “stretched” […]Read more…

iPhone 5 ice cream appears in China

| July 4th, 2012

From Sina:

July 3, Shenyang, Liaoning Province, the most popular ice cream among students here is this one called “iPhone 5” ice-cream.

The price of “iPhone 5” is 1 yuan.  Although the ice cream sells really well, the ice cream shop owner told the reporter that it tastes nothing special.

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Interview with a factory worker for the new iPad: much easier than making iPhone 4S

| March 10th, 2012

From Sina:

“I thought it’s called iPad 3, we always call it that before.”  Li Qi (not his real name) looked at the news about release of the new iPad on the Internet, felt proud and somewhat worried.  As a Shenzhen Longhua Foxconn factory worker, he was involved in the production of the iPad 2 and the new iPad.

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Man buys a fake IPhone, stabs seller’s associate to death in rage

| March 3rd, 2012

From QQ:

February 28, at noon, a murder happened near the 27 Plaza in Zhengzhou city.  Two hours later, the police arrested the suspect Mr. Feng.  Reporter learned from the police station, 29-year-old Feng had bought a fake Apple IPhone from a dealer in the street.  When he found out that the IPhone was fake he carried a kitchen knife with him to the plaza, and was looking for the crook seller in the 27 Plaza for several days. In the […]Read more…

Teenage boys rob hotel to buy girlfriends iPhone

| February 11th, 2012

What a sensation has Apple created to China? There is a “3rd apple” theory on the Internet explaining the craziness  in a funny way – “The 1st apple had tempted Eve into Serpent’s conspiracy and opened up human’s eyes to good and bad; the 2nd apple had inspired Isaac Newton to discover the law of universal gravitation; and the 3rd apple, brought Chinese worship of face, pretentiousness, and machiavellianism to full play.”

Exaggerating maybe, but we do hear news every now […]Read more…

Chinese scalpers hire migrant workers to wait in line for iPhone 4S

| January 15th, 2012

From Netease:

Overview: On January 13th, Apple’s new iPhone 4S was finally made available for purchase in China。By 7PM, over one thousands eager customers were lined up outside Beijing’s two official Apple Inc. retail stores, in Sanlitun and Xidan. The crowd was made up of a large number of migrant workers from Hebei province and Beijing’s Daxing.

Because the Apple stores limited the sale of the iPhone 4S to two per person, scalpers hired individuals to wait in line and purchase the […]Read more…

Apple stops selling iPhone 4S in China, scalpers refuse full commission of migrant workers waited in line overnight

| January 15th, 2012

From Sina:

On January 13, Apple releases iPhone 4S for sale in China. As soon as the news broke out, scalpers restlessly began their preparation of this big event.  According to media reports, one week before the iPhone 4S official release date, there were already people recruiting with iPhone 4S marketing flyers at several job markets in Daxing, Changping and Fengtai etc. cities, the goal was to hire people to wait in line in front the Apple stores for the big […]Read more…

Why China doesn’t have its own Steve Jobs

| November 29th, 2011

(The commentary by Qiulin 邱林, translated from caixin.cn)

As millions of Chinese netizens mourned over Steve Jobs’ death, they also raised a question – why couldn’t China produce its own “Steve Jobs”? Former vice-president of Google global and president of Google China Kai-fu Lee explained on his weibo that it was because Chinese education puts too much emphasis on reciting and memorizing stuff instead of fostering critical thinking. He pointed out that it wasn’t that Chinese people are not smart […]Read more…

High school boy sells kidney for iPad2

| June 3rd, 2011

From Sina | translated by Jenny Jiang | edited by Key

Brief: The 17-year-old boy Zheng met an agent who sells kidneys on the Internet. The agent used 20,000RMB as a bait to take him to a hospital in Hunan Province. A so-called doctor removed the boy’s right kidney. Zheng’s health has declined a lot in the past month, and he regretted for his decision.

Zheng is a first year student at high school from Huishan, Anhui Province. Now we still […]Read more…

Using iPad as menu to order food, restaurant becomes hot topic

| April 28th, 2011

Using iPad to order food attracts young people

Last Sunday afternoon, when Mr. Meng and his girlfriend dined out at a new restaurant in Heng Bao Plaza (in Guangzhou), they were astonished by their “MENU”- an IPAD! After ordering the dishes, they continued to play games and see websites online till they finish their meal. Mr. Meng is not the only one who likes the creativity. Actually, many people come to the restaurant to have a meal only to experience […]Read more…

Chinese scalpers rush to purchase iPad2

| March 18th, 2011

From Netease:

Zhong Guang Net Beijing reports on March 18, according to Voice of China “Aspect News”, since iPad 2 went on sale last week many scalpers have been buying them madly. A group of Asian scalpers targeted the Apple flagship store on Fifth Avenue in New York. They tried every way to go into the store to buy the goods, and then resell them at higher prices locally or sent to China for sale.

Read more…

Cleaning iPhone screens, 62 Chinese workers poisoned

| May 11th, 2010

From Hong Kong Wen Wei Po:

American multinational corporation Apple is going to launch iPhone 4G, Apple fans around the world eagerly await. But behind the fanaticism, some people paid for it with their health. In Jiangsu Province, China, during the manufacture of the iPhone touch-screen, at least 62 Chinese workers were poisoned and hospitalized due to use of toxic chemical n-Hexane for cleaning of the screens. Many of them have to be hospitalized for months.

A female worker who remained […]Read more…