Top 5 Digital Advertising Trends in China

| September 26th, 2017

China’s advertising industry is increased very fast, thanks to rising of the demands of the consumers. Unlike many Western and other countries of the world, television is not the biggest source of advertisement in China.

Digital ads spending in China increased by 27% this year, reaching $50 billion and representing nearly 60% of paid media spending.

The new Advertising trend in China

In China, a country of 700 million mobile internet users, everybody is connected so, some new forms of mobile authentic content have emerged.

For example, last month a McDonald’s post spread among Wechat’s users, the most popular Chinese mobile app. The post didn’t talked about a classic fast-food ad, and people had to read all the post before finding out it had anything to do with McDonald’s.

In China , Brands have to be innovative if they want to get the attention of Chinese Middle Class consumers. For example: Get offers from Dealslands.


Now the new trend in China is a long-form social content, with the reveal of a brand name at the end. Typically the posts are created by online influencers, artists, writers who posted it on their own pages. Sometimes the stories don’t have a direct link to the brand but the most important thing is to deliver a story that is highly entertaining.


Storytelling in China made by KOL

Moreover, now, many influencers who are focused on art use it for promoting indirectly brands. For example, one Kol wrote a long post about “how women have been objectified by painters throughout history”; and in the end, he praised Procter & Gamble skincare brand SK-II. 

The growth in Mobile Ads


Mobile is becoming the leading ad spending channel in China. By 2021, almost 60% of total media ad expenditures and 82% of digital ad spending will be dedicated to mobile.


The growth in mobile ad spending in China has been encouraged by the companies such as Baidu, Alibaba, and Tencent which will take in nearly 72% of all mobile ad expenditures in China this year.


Digital ads spending in China increased by 27% this year, reaching $50 billion and representing nearly 60% of paid media spending.


China Advertising Market

Source :


Video Ads in China

“Video is the future of the Ads , because it is just more sexy for Chinese users” explained Philip the founder of GMA

Video ads spending is still a small percentage of total digital ad expenditures and it’s estimated 15.5% in 2017. This rapid growth rate is the result of better-quality video content and a larger supply of ad inventory.


By 2021, video ad spending will total $17.37 billion, representing 18% of digital media ad spending. In particular, mobile video will be a significant growth area, making up 72% of all video ad spending.

44 Comments | Leave a comment | Comment feed

  1. Gizipedia says:

    Maybe a few more years will make a major rival for google adwords.

  2. Roger says:

    Thanks for the information. I have recently owned a project which belongs to China. This post is sufficient enough to formulate a constructive strategy for my work. Like everywhere the basic rules remain unchanged. Content is king and it will dominate digital trend.

  3. now you play dvd on windows 10 online without spending a single penny.

  4. Aja says:

    To be able to deal with the game properly you’ll want specific
    capabilities which will get you to a considerable ways.

  5. John Dave says:

    Amazing article! Thanks for sharing this post.

  6. John Dave says:

    Keep it coming!

  7. Highly recommend this article, I rate it 5 stars for your post. It actually what I’m thinking too. I hope that you will right more things like this topic because I love it. Thank you!

  8. Rheed Go says:

    Very informative article you got here! This is useful guide for advertisers. |

  9. Click here says:

    Nice article! This could be helpful for people on advertising.

  10. Aryan Mag says:

    I always keep coming back here for useful information. |

  11. Check us out says:

    Thanks for posting such interesting article like this!

  12. Visit us says:

    China’s economy is booming fast. These are influenced by digital advertising. Analyzing this trend would somehow lead growth for our businesses. Thanks for sharing this article.

  13. Contact us says:

    Amazing article! Thanks a lot!

  14. Our site says:

    Great article! Been looking with these trends for reference. Thanks a lot!

  15. Video ads are very particular in China. They love that kind of strat.

  16. Digital Marketing is everything! Everyone should know about that fact.

  17. Chris says:

    These digital advertising trends are really working. Sometimes I use it in my own company.
    Chris | check us out

  18. Digital Marketing is everything! Also, most Chinese love video advertisements.

  19. Mark M. says:

    So good to know. I have so much respect for China and love their culture. I’m so excited for the day they go through a Renaissance, digging up all their lost history, and I think the digital age and this kind of technology will be crucial for that. My towing friend from is from China and he says he expects a digital renaissance there in the next 20 years.

  20. jacquelyn says:

    great stuff! incredibly fascinating for our yard service team at always loves learning more about advertising trends.

  21. Alfred says:

    Me and my team of commercial window washers always loves learning more about advertising!

  22. Angie says:

    Fantastic stuff, very informative and well written article. I always love learning more about new cultures for my lifestyle blog

  23. Great information. Thanks for your effort!

  24. Rosie says:

    Thank you for this great article!

  25. Chris Camp says:

    Great information thanks so much for sharing.

    -Chris Houston Photo Booth Rental

  26. Cassandra D. Everhart says:

    We are in a technologize generation nowadays. Good to hear that trends!

  27. This article is really helpful for my Chinese friends who need their businesses to be advertised.

  28. Super site – so much good stuff

  29. NOW says:

    Thanks so much for sharing this info!

  30. This article was timely, I needed this!

  31. Good job. Very informative article.

  32. Yonkers DJs says:

    Great Post. Thank you!

  33. Peterson says:

    I am amazed by this post! That’s great to hear that 5 advertising trends in china. Thanks for sharing!

  34. Sam Wu says:

    Really good article… love advertising video in China

  35. Blog Cabin says:

    Blog Cabin
    Thank you for the info!

  36. Good job. Very informative article.
    Lawyer Bronx

  37. Henry Aglen says:

    Beton Precast atau juga disebut beton pracetak yaitu bahan beton yang sudah dijadikan di pabrik dengan format cocok cetakan, kemudian … selengkapnya

  38. Brein says:

    Thanks for this very informative post you shared.

  39. Thanks for this great share.

Leave a Comment

Prove you are human! * Time limit is exhausted. Please reload CAPTCHA.


  1. Warning: Use of undefined constant php - assumed 'php' (this will throw an Error in a future version of PHP) in /nfs/c03/h03/mnt/168085/domains/ on line 38
    Tout ce que vous devez savoir sur le marché chinois des jeux pour smartphones - Marketing Chine
Kepard - Premium VPN Service

Latest Posts

6 Reasons to Visit China

marieb | October 3rd, 2019

Chinese Poker: a beginner’s guide

Arina Folk | December 5th, 2018

Recent Comments

Visit our web platform sex göppingen and enjoy free sexy chat all night long!» more

If you are looking for sexy chat you are on the right place – sex augsburg» more

Thank you for sharing this post, Visit our website: Snow Removal Winnipeg» more

erotische Kontakte in Bayern is one of the most interesting places to be for free sex contact» more

My good friend tell me about hot ladies form sextreffen in bayern so I telling you now. Check out and…» more

Subscribe by email

Enter your email address: