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In recent years, outbound traveling gains significant popularity in China as you can see here. In 2013, more than 98 million Chinese tourists crossed the border and spent almost 130 billion USD overseas, making China world’s No.1 country in outbound tourists number and spending. However, China as a destination for foreign tourists is not looking as good. 2013 marked the second consecutive declining year for its inbound tourism.
In fact, inbound tourism has been suffering diminishing growth in the past decade. Even the 2008 Beijing Olympic Games year couldn’t save inbound tourism from declining. To stimulate the market, China puts forth the 72 hours stopover visa-free policy in major cities like Beijing, Shanghai, Guangzhou and Chengdu. It was estimated that the new policy would attract 20,000 more inbound tourists in Beijing. But it turned out there were only 14,000 foreign tourists visiting China through that policy.
From January to November 2013, Beijing received 10% less tourists compared to the previous year. According to Beijing Tourism Bureau, the increasing frequent smog weather is one of the major reasons for the decline of inbound tourists, the ‘negative’ air quality reports by foreign press is also one to blame. Other reasons of not visiting China include the CNY appreciation and food safety issues.
On the contrary, outbound tourism is enjoying an average 15% annual growth. The growth rate has even managed to maintain at 20% since 2010. Then it is not hard to imagine the growing gap of China’s tourism deficit. In 2009, Chinese tourists spent 43.7 billion USD overseas, whereas foreign tourists only spent 39.7 billion USD, which put China in the place of its first tourism deficit. And it was downhill from there. The tourism deficit grew from 4 billion USD in 2009 to 76.9 billion USD in 2013. Chinese tourists spend 1368 USD per capita, 3 times that of inbound tourists.
All those data goes to show that Chinese tourists are getting deeper pocket now, while the home country is not pocketing enough from foreign travelers.
(Translated from Netease)
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