Transformer: Dark of the Moon is certainly a blockbuster. It has a huge box office in Mainland China, already as much as 0.7 billion. The box office opening in Mainland China on August 4th also outnumbered Harry Porter. While its spectacular visual special effect is well received as usual, compared to its box office, the Dark of the Moon has been rated relatively low in many websites like Douban, a popular and growing social networking website in China. The product placement advertisements and the poor plot are the two main reasons to blame. I’ve translated part of the user reviews as below:
Many audience complain the female lead (starring Rosie Huntington-Whiteley) has turned the movie into a Victoria’s Secret show
Product placement advertisements is also a target for the negative reviews
开始: 雪佛来，奔驰，爱马仕，耐克，联想，伊利，苹果，Double A，法拉利，道奇，悍马，迈巴赫，宾利。转折，狂派占领地球。轰轰轰轰轰轰轰轰轰轰轰轰轰轰轰轰轰轰轰轰轰轰轰轰轰轰轰轰轰轰轰轰轰轰轰轰轰轰轰轰轰轰轰轰。离间，刀，剑，斧头，屎，屎，屎，人类胜利，Over。@吉山仟
In the beginning: Chevrolet, Mercedes-Benz, Hermès, Nike, Lenovo, YiLi (a Chinese dairy brand), Apple, Double A, Ferrari, DODGE, Hummer, Maybach, Bingley. (long lasting rumble of fighting scene), conspiracy, knife, sword, axe, shit. shit shit, humans win. OVER.
This is totally the evidence of Chinese enterprises’ power.
Once upon a time, we were a peaceful race…..轰轰轰，哒哒哒，Sam this is your new lucky bunny, 轰轰轰，哒哒哒，轰轰轰轰轰轰轰,(Chicago in rust…). Over.
Once upon a time, we were a peaceful race…..(boom…rumble of fighting scene)…"Sam this is your new lucky bunny"… (rumble of fighting scene)…(Chicago in rust…). Over.
25 有用猫伯爵 2011-07-08
Optimus Prime feels like the dean of students…
Seeing the Lenovo and Yili product placement advertisements, the luxuries cars and Victoria’ Secret model, I think the first 90 minutes is just a chaotic show. Then as it moves on, the plot become clear, but also shows how much the Chinese culture has influenced over the U.S.A. Hero is no longer needed, the Stars and Strips is blowing in the wind, the American government save the world.
Which is worse, "Fallen" or "Dark of the Moon"
520 有用格格 2011-06-29
No human being can stop China enterprises dominating the world… (joking)
我觉得这跟第二部同样无脑, 算上低级的笑料和夸张的植入广告可能还更糟糕些. 剧情混乱不堪, 逻辑感很差. 跳度太大的地方用短暂黑屏的方式剪辑带过, 给人一种连导演自己都说不下去了的感觉. SJ的配乐也不尽人意. 赞同媒体给出的恶评. 金酸梅在远方召唤你, 勇敢的贝叔快去创造奇迹!
I think this is as bad as the first sequel "Fallen". The humor is painful to watch, the countless product placement advertisements are outrageous. The whole movie is a chaos, no logic at all. Background music is also not good. I agree with many negative critics. razzie award is calling your name, Michael Bay.
Two stars for the people who make all the special effects.. . this movies is so boring.
"May I finish my Shuhua milk first!!!??" This is so stupid!!!!!! +_+
I don’t like the female lead… She is so unnecessary
TORO VAN DARKO 2011-07-21
It’s not as stupid as "Fallen" (the second sequel).. but it’s still dumb. Michael Bay chases after the cool special effects and ignores all the plot and commonsense. 90 minutes out of this 150 minutes movie is bullshit, 30 minutes of a chaotic fighting and 30 minutes for exhibiting the sexy female lead. The appearance of Sam’s parents is even more unnecessary. Anyway, it still has a good visual impact, IMAX 3D is magnificent. Over.
I took a nap and when I woke up, they are still fighting and the female lead is still screaming and hopping everywhere in her high heel…
【Spoiler】Sam makes out with his sexy girlfriend…they have a love spat….Sam goes to save his girl……fight…….Optimus Prime killed the bad guys…Sam and his girl kiss…..
I don’t want to listen to humans talking crap in an autobot movies titled Transformer.
During the war, I fell asleep….and when I woke up, Sam and his angel are kissing already….
Signature work of the rubbish industry in America
少了megan对我来说就是少了最大亮点 看来看去都像是victoria’s secret的走秀 还有lenovo很亮 总之一句 喜欢看机器人打斗的先睡一个小时再看并且要看3D 纯粹消遣看的就买枪版吧
Without Megan, it’s much less interesting for me…The whole movie is totally a Victoria’s Secret show…. Lenovo stands out…in one word, if you love the Autobots fighting scene, you can take an hour nap first…If you just want to kill some time, buy the DVD.
There are also users that defend the latest sequel, saying that the Transformer movies has and should focus on its visuals not the plot, therefore as long as the special effect is good, it can be rated as a great movie.