Using iPad as menu to order food, restaurant becomes hot topic

| April 28th, 2011


Using iPad to order food attracts young people

Last Sunday afternoon, when Mr. Meng and his girlfriend dined out at a new restaurant in Heng Bao Plaza (in Guangzhou), they were astonished by their “MENU”- an IPAD! After ordering the dishes, they continued to play games and see websites online till they finish their meal. Mr. Meng is not the only one who likes the creativity. Actually, many people come to the restaurant to have a meal only to experience this new kind of ordering method. So that’s why some people regard it as hype.

The expensive “MENU” gets hot on microblog

“I went to the new restaurant tonight, what a madness to use iPad as menu!” Similar news about iPad menu was frequently blogged on microblog since two nights ago. The restaurant in Heng Bao Plaza quickly became the hot topic on the internet. Customers said that they ordered food simply by touching the screen, turning pages and confirming the results. Besides, they can enjoy the games and video when waiting for meal.

“Wow, what if the menu was stolen as it is so expensive?” “Not everybody uses iPad, what about the people accustomed to waiters?” It seems that apart from praises, many people actually quite worried about the utility and safety of this kind of menu.

Different customers, different opinions
Journalists arrived at the restaurant yesterday, only to find that there’s no available seats inside the restaurant. There were another 30 customers outside, holding numbers, waiting for seats. Among them, many were there for the sake of iPad.

Not every table has an iPad in the restaurant, but customers were quite enjoying their new menus. However, some people just ignored the iPad on their table. They said: “we are here to eat, not to play.” There were also customers felt uncomfortable using the iPad, they finally went to waiters for help. Many first time users said that they just don’t know how to use it.

But Mr. Meng and his girlfriend highly praised the iPad menu as they were playing the online games. ”how creative and convenient it is! I get plenty of time ordering my favorite dishes and I don’t have to look at the waiters.”

The restaurant: it’s a fashion, not hype.

Wang Hong, the manager of the restaurant said that they can cut some waiters by using iPad to order food, “iPad helps us lower the costs, make the ordering convenient and bring fashion to the restaurant.” said Wang. According to him, there are already 25 iPad in use, costing nearly 100,000 RMB. After the May Day Festival this year, each table will have one iPad.

As to the heated discussion on internet, Wang feels that some people only see the surface. “We don’t want to make it big news, but simply a basic tool in the restaurant.” said Wang. He explained that their target customers are mainly young people and they want to attract them by installing iPad since many young people are interested in electronic products nowadays. “But the quality of the food is our first concern.” said Wang.

It is also said that some luxury restaurant in Hangzhou, Beijing and Kunming are already installing electronic ordering system on iPad. But using iPad not only requires computers with local area network, but also needs anti-theft system, which can cost tens of thousands money. People worried that if restaurants have to spend so much money, will they transfer the cost to the food price? Wang said that they won’t do it,” but the price level is different in different places, I can only make sure that our price is fair in Guangzhou.”


Some opinions from microblog:

de*****ory大熊:iPad does not ask for raising salary, not ask for leaves and not conflict boss.

尘**:Wow, what a big hype. Curious how strong is the anti-theft system.       

天**野:Mostly hype, for the opening of the restaurant. Unless it continues, I will say it excellent.

酷******计师:Madness, you have to invest a lot of money to make money, but the most important thing is the quality of the food.

Source: Xin Kuai News

15 Comments | Leave a comment | Comment feed

  1. Curren$y says:

    I can`t wait to visit so I can jack all of them

  2. Joe says:

    Some people are so easily amused…

  3. Eti says:

    It’s a great idea which is already been done by our company – Conceptic Ltd.
    After years of experience in the digital restaurant menu field (with our eMenu product) we’ve launched the iPad menu for restaurant.
    It’s a beautiful product which will increase your restaurant sales.

  4. joselito says:

    Wow.! nice restaurant because your using monitor for odering nice idea.

  5. Elad Catz says:

    Gentlemen, theoretical speaking we are all right. but the facts are that eMenus, Tablets and Ipads are already being deployed in casual dining restaurants successfully.
    we are taking about hundreds of installations not five or six restaurants. Conceptic is the leading company in this Industry has more than 900 installations world wide (UK, Spain, Holland, Russia Israel…). It doubles the number of installations annually for the last 2 years. I think that it says every thing… Check Conceptic installations:

    and see the Ipad menu solution:

    It is quite obvious to me that in 2-3 years a significant percentage of the restaurants will use the touch screen menu solution instead of paper menu. the world changes rapidly and I see no reason way restaurant will stay behind. Today we heard about the changes in the ordering way that McDonald’s is about to do. Now the customers will order via touch screens instead of taking to the nice boy over the counter. The technology is knocking on the restaurants doors …

  6. Wow! A high tech one…. Nice article!

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  12. Randy Daniel says:

    I love the idea of seeing the dish before I decide whether or not to order it. Many times in the past I was surprised when receiving a dish that was different from what I expected :/ I’ve seen it before in a few restaurants, using iPad menus instead of printed ones. It’s made by a company called “Conceptic”- the biggest in the market with more than 1000 installations worldwide.check it out:  or

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