Avatar ticket prices will go up next week in China because the demand is so great, which means the ticket prices for the movie in IMAX-3D will be the highest in the world! Chinese netizens are complaining that, people in China, where the average income is 20 times lower than the U.S., have to pay three times as much as the people in the U. S for the same ticket. There are even talks of viewing strikes on the BBS and this netizen on MOP speaks passionately about this issue.
What tickets are hard to get now days? It is not Spring Festival, it is “Avatar”.
Critics say “There will be no film like it”, but why is this movie so good? Also people say you must watch it in IMAX-3D, pay attention, not 3D or 2D, it’s IMAX-3D. There are maybe only 7 or 8 movie theaters in the entire country that have this technology (Editor’s note: This is not true). You can just imagine how in demand these tickets are. It is at this time, that lovers become enemies because they are not able to buy Avatar tickets, that fans are waiting in long lines in the snow for these tickets, here comes the news: “Avatar” ticket price is going up next week. In Shanghai, IMAX-3D ticket will be 180 yuan, in Beijing, 160 yuan. Friends told me that the ticket price already is at 200 yuan in Shanghai, and selling for 430 yuan in Dongguan, Guangdong province. The movie theater owners have said “The market decides the ticket price; rather than letting ticket scalpers to make the money, we might as well we raise the price ourselves.”
(Text in the picture:) Only China! When businesses need you, you are god! When businesses don’t care about you, you are just a dog!
Personally, I respect James Cameron very much. I would certainly pay to go to the theater to watch this movie. But I feel what Chinese movie theaters are doing is profiting from other people’s misfortunes, which is shameless! Very shameless!
Of course “Avatar” is awesome. This I do not need to say more. I heard that there are companies that are organizing their employees to see it as a company perk. A girl from Shanghai said, some people went there at 3, 4 in the morning to wait in line for tickets because you will not be able to buy them if you show up at 7. People from Chongqing said, only if you wait in line early in the morning like you would for buying train tickets, or else you will never be able to see this movie. Such a phenomena like this, only the difficulty of buying tickets for “Titanic” in the past can compare.
But all this only proves that the movie is awesome, and not that the movie theaters are the boss. Because of the hot trend of this movie, many theaters are ready to increase the ticket price from 130 yuan to 160 yuan, or 150 yuan to 180 yuan. In Shanghai, it’s already 200 yuan and 430 yuan in Dongguan, and still, the demand is exceeding the supply. This is too much. I strongly condemn movie theaters for using this opportunity to make money!
Some people might say, if this movie is so hot, then why are the movie theaters raising the ticket prices? If they raise the prices you can choose not to buy them, isn’t this pretty reasonable? This may sound reasonable on the surface, but in fact it’s not reasonable at all.
Why? It’s simple, viewers have no say in determining the ticket prices. You sell it for 150, or 180, it’s a one way street, viewers can only accept. Yes, they can choose not to buy, but to those people really want to watch it but are not watching because of the high price, it is a forced choice. No doubt, this is not fair for the viewers.
Maybe some people will say, when the demand exceeds supply, the prices will naturally be higher. If the ticket prices are too high and the viewers decline, then the movie theaters will naturally lower the prices. This is also a fallacy.
The reason is simple. The movie ticket prices in the recent years have already been unreasonably expensive. Normally there are not many viewers, but why aren’t the ticket prices going lower? The reason is, movie theaters are monopolized by a few large companies, although theaters in China are divided into several different companies, because of access barriers, as well as the relationship between movie theaters and the upstream industries (film industry, film investors, issuers and theaters all have the same “boss”), general capital cannot enter the market, and so the market cannot compete, and many companies are very likely to form price alliances. To understand this point, just think about the relationship between China mobile and China Unicom. Therefore, the movie ticket prices are never the market prices, then how can you say that market demands determines the price?
I admit, a ticket for 30 – 50 yuan (usually 60 -70 yuan in Hangzhou) is too expensive for many people. However if you think about the cost, maybe this price is reasonable for making a profit, perhaps any lower they will not profit anymore. The unreasonable part is that there is no different level of the ticket prices, for example, ticket prices should be different at different times of the day. And increasing the IMAX-3D ticket price to 170 yuan and 200 yuan is just pure robbery.
In short, if people have no bargaining rights, then there is no true market price. Many people are pissed off and waiting in line, yelling at the movie theater and admiring the movie at the same time. Maybe it’s like when people are enjoying a tasty dish, and are forced to pay exorbitant prices for it too. It’s just to make things worse! I heard in Shanghai people suggested to viewing strike of the movie on BBS, I support it 100%. But I have to say, in the current market, “viewing strike” is really just a way for you to vent, movie theaters will not care, if you don’t watch it, other people will. There is pretty much no way for people to unite and fight the movie theater, just like the common people cannot fight the utility companies (water, electric and gas companies). It was never fair to begin with.
Text in the picture:
In the U.S. Avatar IMAX-3D ticket is only 10 dollars! (Editor’s note: In the U.S., it’s actually about $13 for 3D tickets)
Americans’ average income is 20 time of Chinese people!
In Taiwan, Avatar family tickets are three for 100 rmb!
Taiwanese person’s average yearly income is 170,000 dollars.
In China, Avatar IMAX-3D ticket will be 180 yuan.
Strongly oppose! Calling on Chinese netizens to boycott the movie for this shameless act!
Also see related: ‘Avatar’ Movie, Chinese Reactions & Long Lines In Shanghai from chinaSMACK